SEO Academy
Guided learning paths: the guides on this site, put in a sensible order.
Each path below is a short sequence of full guides. Start at step 1 and move down the list; every step builds on the one before it. Where a free tool helps you check your own site while you read, it is listed with the path.
The paths use the articles already published on this site, so each step opens the complete guide. Reading times are estimates from the article length.
Fix indexing and crawl problems on a WordPress site
A route through the most common reasons pages are not crawled, indexed or shown the way you expect. Start with the overall checklist, then work through the specific Search Console messages.
Best for: Site owners who see statuses such as “Crawled, currently not indexed”, sitemap errors or the wrong canonical in Google Search Console.
9 guides, about 55 minutes of reading in total.
Step 1 · 15 min read
Technical SEO Checklist: 14 Checks for a Healthy Website
Use this technical SEO checklist to check crawling, indexing, sitemaps, HTTPS, speed, mobile and structured data, based on Google's own guidance.
Step 2 · 5 min read
Blocked by Robots.txt After a Fix? Check the Exact URL and Response
Blocked by robots.txt in WordPress? Check the exact URL, public response and Search Console dates, then separate crawl rules from indexing.
Step 3 · 5 min read
Sitemap Couldn’t Fetch in WordPress: Find the Failing Request
Sitemap couldn’t fetch in WordPress? Capture the exact response, inspect child sitemaps and prepare clear evidence for your developer.
Step 4 · 5 min read
Discovered, Currently Not Indexed: What to Check Before Resubmitting
Discovered, currently not indexed? Check page availability, internal links and sitewide patterns before requesting indexing again.
Step 5 · 5 min read
Crawled, Currently Not Indexed: Diagnose a WordPress Page
Crawled, currently not indexed in Google? Check crawl dates, tested HTML and competing pages, then verify your WordPress page repair.
Step 6 · 5 min read
Google Chose a Different Canonical: A WordPress Comparison Checklist
Google chose a different canonical? Compare declared and selected URLs, check WordPress canonical output, then verify the repair.
Step 7 · 5 min read
Duplicate Title Tags in WordPress: Identify Which Problem You Have
Duplicate title tags in WordPress? Check for two title elements, repeated branding or identical titles, then verify the right repair.
Step 8 · 5 min read
WordPress Redirect Chains: Build a Safe URL Repair Map
Map WordPress redirect chains, identify the right destination and test old URLs after repair. Includes a read-only command and migration acceptance checks.
Step 9 · 5 min read
Core Web Vitals Failed With a Good PageSpeed Score: What to Trust
Core Web Vitals failed while PageSpeed shows a good score? Compare field and lab data, URL and origin scope, then verify the repair properly.
Free tools for this path
Local SEO from the basics
From what local SEO is to the individual jobs that help a business be found by nearby customers: the profile, consistent business details, listings, reviews and maps visibility.
Best for: Owners of businesses that serve a local area, in the UK or elsewhere.
10 guides, about 93 minutes of reading in total.
Step 1 · 15 min read
What Is Local SEO? A Plain-English Guide for UK Businesses
What is local SEO? Learn how it works, the three ranking factors Google uses, and the steps UK businesses can take to get found by nearby customers.
Step 2 · 15 min read
Local SEO Checklist: 8 Sections to Get Found by Nearby Customers
Use this local SEO checklist to fix your Google Business Profile, reviews, citations, website and tracking, with a 12-week plan for UK businesses.
Step 3 · 15 min read
Google Business Profile Optimisation: The Complete UK Checklist
Google Business Profile optimisation made simple: a 14-step UK checklist covering categories, photos, reviews, website signals and a 30-day plan.
Step 4 · 5 min read
NAP Consistency: What It Is, Why It Matters and How to Fix It
NAP consistency means your business name, address and phone number match everywhere online. Learn how to audit your listings and fix errors step by step.
Step 5 · 5 min read
Local Citation Sites for UK and US Businesses: Which Are Worth Using?
Local citation sites worth your time: a practical UK and US shortlist, how to choose the right ones, and the low-quality listings to avoid. Free and paid.
Step 6 · 17 min read
How to Get Google Reviews for Your Business (12 Practical Ways)
Learn how to get Google reviews for your business with 12 practical, policy-safe ways, ready-to-use templates and a simple 30-day plan.
Step 7 · 5 min read
How to Rank Higher on Google Maps: What to Fix First
How to rank higher on Google Maps using Google's relevance, distance and prominence factors. A prioritised plan with no hype or ranking guarantees.
Step 8 · 6 min read
Why Is My Business Not Showing on Google Maps? 10 Causes and Fixes
Why is my business not showing on Google Maps? Run a five-minute diagnostic, find the real cause and follow the fix for each of 10 common problems.
Step 9 · 5 min read
Service-Area Business on Google Maps: How to Set It Up Properly
Service area business Google Maps set-up: learn how to set your area, hide your address, avoid suspension and understand how rankings work. UK and US.
Step 10 · 5 min read
Can You Do Local SEO Without a Website? What Works and What Doesn't
Local SEO without a website is possible: see what a Business Profile can do on its own, where it falls short and how to add a simple site when you are ready.
Links and backlinks, explained
How links work for search: what backlinks are, how they are earned, what link attributes and anchor text do, and which shortcuts to be careful with.
Best for: Anyone planning link building or trying to understand a link report.
9 guides, about 65 minutes of reading in total.
Step 1 · 5 min read
SEO Backlinks Explained: How They Work and How to Earn Them
What are SEO backlinks, how do backlinks work in Google, and which links actually help? Learn what makes a link valuable and how to earn them safely.
Step 2 · 5 min read
How to Build Backlinks: 12 Manual Methods That Work
Learn how to build backlinks with 12 manual, white hat methods, from citations and brand mentions to digital PR, plus outreach templates that get replies.
Step 3 · 3 min read
Dofollow Backlinks: What They Are and When They Matter
What are dofollow backlinks and how do they differ from nofollow, sponsored and UGC links? Learn how to check links and spot risky dofollow packages.
Step 4 · 8 min read
Anchor Text SEO: Best Practices for Links in 2026
Learn anchor text SEO best practices for 2026, including internal links, backlinks, exact-match anchors, paid links and Google's current guidance.
Step 5 · 11 min read
Absolute vs Relative URLs for SEO: Which Should You Use in 2026?
Absolute vs relative URLs: learn which format is best for SEO, internal links, canonical tags, XML sitemaps and Google crawling in 2026.
Step 6 · 10 min read
Toxic Backlinks: Can Bad Links Hurt SEO in 2026?
Can toxic backlinks hurt your rankings in 2026? Learn Google's current link spam rules, how to detect bad backlinks and when to use disavow.
Step 7 · 8 min read
Reciprocal Links and SEO: The Essential Guide for 2026
Are reciprocal links bad for SEO? Learn when link exchanges are natural, when they become link spam, and how to build backlinks safely in 2026.
Step 8 · 3 min read
High DA Backlinks: Are Authority Links Really Worth It?
Are high DA backlinks worth it? Learn what DA, DR and Authority Score measure, why authority backlinks can be inflated, and how to vet a site properly.
Step 9 · 12 min read
Buy Backlinks: 10 Things to Know Before Paying for Links
Thinking of buying backlinks? Learn what to check first: quality, relevance, anchor text, link attributes, the risks and the most common mistakes.
Free tools for this path
On-page SEO and audits for a small site
A practical order for improving the pages of a small business website, checking the basics with an audit, and setting realistic expectations about time and cost.
Best for: Small-business owners and freelancers looking after their own site.
8 guides, about 111 minutes of reading in total.
Step 1 · 17 min read
SEO for Small Business UK: A Practical Step-by-Step Guide
SEO for small business made practical: an 11-step UK guide covering Google tools, keywords, service pages, local signals, links and a weekly routine.
Step 2 · 15 min read
On-Page SEO Checklist: 13 Checks for Every Page
Use this on-page SEO checklist to improve titles, descriptions, headings, content, images and links on every page, based on Google's own guidance.
Step 3 · 14 min read
SEO Audit Checklist: A Step-by-Step Guide for Small Businesses
Follow this SEO audit checklist to review crawling, technical health, content, local SEO and links, then prioritise fixes with a simple action plan.
Step 4 · 15 min read
Technical SEO Checklist: 14 Checks for a Healthy Website
Use this technical SEO checklist to check crawling, indexing, sitemaps, HTTPS, speed, mobile and structured data, based on Google's own guidance.
Step 5 · 13 min read
Image SEO: How to Optimize Images for Google Search in 2026
Learn image SEO best practices for 2026, including ALT text, filenames, WebP, compression, lazy loading, responsive images and Google Images.
Step 6 · 7 min read
Is Search Engine Submission Necessary in 2026? Complete Guide
Is search engine submission still necessary in 2026? Learn how Google indexing, Search Console, XML sitemaps and IndexNow really work today.
Step 7 · 14 min read
How Long Does SEO Take to Work? A Realistic Timeline
How long does SEO take to work? Google says hours to months. See a realistic timeline, what speeds it up and how to tell if your SEO is on track.
Step 8 · 16 min read
How Much Does SEO Cost in the UK? 2026 Pricing Guide
How much does SEO cost in the UK? See typical monthly, hourly and one-off prices, what affects them and how to compare quotes without overpaying.
Free tools for this path
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