Proven ways to increase eBay sales

10/31/2022 12:00 AM by Admin in Make money

Proven ways to increase eBay sales in 2022 top 16 ways

increase ebay sales

There are 16 tried and true methods to boost sales on eBay in 2022.

There aren't many online marketplaces in the world that can claim to reach nearly 175 million active buyers worldwide. However, eBay saw that many shoppers in just the first quarter of the previous year. There aren't many online marketplaces in the world that can claim to reach nearly 175 million active buyers worldwide. Even getting close to this amount would be regarded as a significant accomplishment at this point.

Setting up a store on eBay is rather straightforward, but if you want to increase the number of items you sell there, you'll need to pay attention to the finer points. The key to increasing sales on eBay is to gain an understanding of the factors that propel certain stores to the top of the rankings. The functioning of eBay's search engine is largely responsible for this situation.

The search engine on eBay assists users in locating the products that are most pertinent to their particular queries. In order to protect it from being manipulated in any way, the specific formula is kept a secret, just as Google's search algorithm. On the other hand, there are a few tried and true methods that are recognized to have an effect on ratings and drive conversion.

If you follow these guidelines, you will be able to push your store to the top of the search results and immediately raise your eBay sales.

Top 16 ways to increase ebay sales

1. Include brand-new things on a daily basis to increase ebay sales

Stores that are consistently adding new products to their inventory and are generally bustling with activity will be rewarded. Because the algorithm rewards sellers who post new products frequently, maintaining a current inventory of listings might assist you in increasing your sales on eBay. In addition, while conducting a search on eBay, selecting the "Time: Newly Listed" option brings up the most recent results at the front of the page.

If you can't list every day, use the function that allows you to plan items for days when you know you won't have time to do so. If you can't list every day, use the scheduling feature.

There is a work around available in the event that you are unable to add new products to the list daily. You will need to remove any active listings that you have prepared in advance and then release them at a later time. You can make some minor adjustments to them so that they are not an exact duplicate of the one that came before. For example, you might alter one word in the title or make some minor edits to the description. The most important thing is to publish new information as frequently and as frequently as you can.

A Really Simple Syndication feed, also known as a Rich Site Summary feed, comes in helpful in this situation as well.

Using RSS, eBay immediately sends information about the site's listings to Google. However, if you want your products to appear higher in search results, you may refresh your feed by turning it off and then back on again.

In order to avoid inadvertently using multiple listings, you need to make sure that you don't forget to go to your terminated items and get rid of the first one.

2. Consider running a campaign using eBay's sponsored listings.

Promoted listings on eBay are a fast and simple approach to improve the number of sales you make on eBay. Promoted listings generate 36% more views than organic listings do as a result of the amazing targeting tools that are available to display your listings to shoppers who are most likely to be interested in them.

The prices for promoted listings on eBay are structured in a way that is attractive to sellers as well. In place of an up-front pay-per-click model, promoted listings require the seller to give eBay a portion of the final transaction. This is a fantastic way to reduce risk while simultaneously experimenting with it as a novel approach to marketing. However, you should be aware that the amount you will have to pay eBay will vary based on the type of the item that you have sold.

Related article: five ways that eBay promoted listings will increase the number of sales you make

3. Make use of search terms to garner more views.

On eBay, buyers typically conduct searches for things that meet highly specific criteria. Ask yourself what phrases consumers are most likely to type into a search engine while seeking for the product or service that you are offering for sale. In addition, ensure that you conduct research to identify some typical queries that are associated with your products.

As soon as you have three to five keywords, it is imperative that you use them throughout your site, including in the store description, custom categories, page names, meta tags, picture alt tags, and so on. However, you should steer clear of keyword spamming, which involves utilizing terms or specifics that have nothing to do with the things you are selling and is against eBay policy.

4. Ship quickly and at no cost (whenever possible)

Free shipping is another wonderful technique to increase sales on eBay; however, before you do so, you should ensure that you have first determined how much it will cost you to send the item.

Check out the several possibilities that are provided by the postal service in your nation. Small and lightweight items may typically be shipped for a flat rate, which helps to expedite the delivery of eCommerce orders. If you add that to the price, you will be able to cover the cost of shipping without having to add additional fees for shipment.

Customers enjoy knowing that the items they have purchased will be delivered as quickly as possible, therefore it is important to have a system in place that guarantees a prompt shipment. For instance, you can cut down on the amount of time you spend each day or each week sending your products.

Check out the different shipping choices that eBay provides to learn more about what's offered through the marketplace.

The following article may be of interest to you: Are You Paying More Than You Should for Logistics?

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5. Remove bad reviews to increase aby sales

Obtaining a high positive rating requires more than just a large number of reviews with a perfect score of five stars. You must also work to reduce the impact of the bad ones!

In the same vein as the preceding ideas, efficient and prompt customer service can go a long way toward helping.

However, there will be times when a poor review is posted for you - unfortunately, this is an inevitable part of doing business online. It's possible that the erroneous purchase was fulfilled, that the goods was damaged in transit, or that the client could have even written their feedback about the incorrect item by accident.

Don't freak out if someone has given you a negative review! If a consumer leaves bad feedback on your eBay listing, you have the option of either removing it yourself or fixing the problem so that the client feels more inclined to remove it themselves.

You might be amazed at how much your eBay sales improve if you are able to cut down on the number of customers who provide negative comments.

Related: Eliminating Negative Feedback on eBay and Its Implications

6. Obtain designation as an eBay Top Rated Seller.

You may be eligible to become a highly rated seller on eBay if you are a seller who consistently provides high-quality customer service and prompt shipping. If this describes your business, read on. If you don't already fulfill the requirements, you should make this one of your goals because doing so can significantly boost the number of sales you make on eBay.


Top-rated sellers on eBay are eligible for a number of excellent benefits, such as increased exposure for their listings, a quarterly credit of $30 that may be applied to the cost of promoted listings, and shipping cost reductions when they make use of eBay labels.

The best-rated vendors in the United States who provide customers with a return policy that is at least 30 days long are eligible for a variety of additional incentives. These are the following:

When a buyer returns an item under the false pretense that the item's ad does not accurately represent the item, the seller will credit the buyer for the cost of the shipping label.
Up to a fifty percent reduction in the amount of the customer's refund for any items that have been used or damaged before being returned.

Even if the feedback is negative or neutral, eBay will remove it if it's related to one of the two instances stated above.

Related: How to Become an eBay Top-Rated Seller and Maintain Your Position on the Site

7. Provide a flexible and accommodating return policy.

When you are debating whether or not to make a purchase, a return policy that is overly stringent is a significant deterrent. If you buy a sweater without first determining whether or not it will fit you properly, you are taking a significant risk by doing so. It's possible that you'll end up wasting your money if the item doesn't work out for you.

eBay provides a Money Back Guarantee for any things that either do not arrive, are defective, damaged, or do not match the description of the item that was listed. However, if none of those conditions apply, it is entirely up to your discretion as the seller to decide whether or not to accept returns.

As a seller, dealing with returns can be frustrating, but unfortunately, it's also a necessary evil. eBay will prioritize listings that have a return policy of at least 30 days if the policy is available. Additionally, it penalizes businesses who have a return policy that is shorter than thirty days (or no return policy at all).

If you lengthen the period of time customers have to return an item for a refund, say from 30 to 60 days, you won't likely see a change in the total number of returns, but you will see an increase in revenue.

8. Spread the word about your property on social media.

Do you sell chairs from Scandinavia? Old school video games from the 1980s? Poetry books written in Icelandic? There is definitely a group on Facebook devoted to that topic.

Outside of eBay, there are a great many significant groups that are interested in particular things. These groups can be found on social media platforms like as Facebook, Instagram, Twitter, and Pinterest. Make the most of those already-established communities of interested potential customers by putting them to work for you.

You will improve the quality of the views on your listening and raise the likelihood of making a sale if you invest a little amount of time on each platform to publicize the things that are currently for sale in your store.

Related: Making Money on Instagram: How to Take Advantage of Its Huge Potential

9. To manage sales, make use of the markdown management tool.

Bargains are extremely appealing to prospective buyers, and eBay's algorithm is aware of this fact. Utilize the markdown manager in order to simplify the process of running deals.

By offering discounts on a regular basis, you may boost your sales on eBay and make more of your customers satisfied with their purchases. This can be helpful in increasing favorable ratings and making the most out of great reviews.

As was stated earlier, these are critical components that contribute to the success of your listings and will go a long way toward raising the number of sales you make on eBay.

10. Reboot your store by utilizing the 'bulk edit' function.

You are surely familiar with eBay's bulk editing tool if your business sells hundreds of products. This feature helps you save time by allowing you to make changes to several items at the same time. You might not be aware of this, but you can also use this tool to promote your listing. Perhaps you were unaware of this option.

You simply need to modify your items in batches rather than editing them all at once. This is all that is required of you. There is no need to take any further action!

Because of this, strictly speaking, a refresh has just occurred, which will cause something in the eBay algorithm to become aware that there has been a change. As a result, it will help raise the position of your listing. Improving your listing will, in turn, assist you in increasing the number of sales you make on eBay.

11. Use email marketing

eBay has a range of email marketing services that may be used to assist maintain a customer's interest in your store and the products you offer even after they have made their initial purchase.

Buyers can sign up to receive updates by subscribing to your store either by adding you to their list of Saved Sellers or by signing up via the link on the homepage of your store. You can produce frequent newsletters to advertise your most recent listings on eBay by using the email design tools that are provided by eBay.


You can increase the number of people who subscribe by including a sign-up box in your retail location.

You may run email marketing campaigns to enhance your eBay sales if you have a decently big email list. These efforts will drive visitors back to your listings, which will ultimately result in increased sales. Send them a variety of messages, including reminders, special offers, opportunities to cross-sell or up-sell, and more.

12. At the appropriate price, sell

The notion that cost is one of the most important considerations in making a purchase decision is surely not news to you.

If you had to choose between two products that were virtually identical, you would probably go with the one that cost less money, right? This is especially true if you are selling a popular product in an industry where there is a lot of other competition.

When determining your price, though, you will need to take a number of different considerations into account. You need to begin by protecting your margins, as this is the first and most critical step. If you are just turning a small profit off of each sale, there is no use in selling thousands of things.

The second thing you need to do is check to see if the pricing you're using on eBay are comparable to the prices you're using on the other marketplaces where you're selling. If you also sell on eBay, and your prices on eBay are lower than they are on Amazon, you run the danger of having your Amazon listings removed.

Related: How to Dominate Multichannel Pricing on Online Retailers Like Amazon and eBay


13. Keep up your excellent seller ratings.

If you knew that a restaurant only had one star on TripAdvisor, would you still go there to eat there? You probably wouldn't put yourself in such danger. On eBay, the same thing applies: reviews carry a significant amount of weight. Only 53% of customers will make a purchase from a company with fewer than four ratings on Google.

We are aware that ratings are a decisive factor, despite the fact that the precise formula that is used by eBay's search algorithm to determine which merchants appear at the top is not made public. In addition, eBay sellers who frequently receive positive feedback are rewarded for their efforts.


Because of this, your overall feedback score will have an effect on your rankings.

However, it does not take instant success to earn stars on eBay and to accumulate a large number of good ratings. As was just discussed, it is imperative that you deliver consistently high-quality service to your customers. If you sell a significant amount of items on eBay, you truly need an eCommerce helpdesk to assist you in finding solutions to problems as fast and precisely as possible.

There is some excellent software available for eBay that can directly assist you in raising the percentage of positive comments you receive. You are able to choose approach clients and ask them to post a good review when you use software that facilitates customized feedback.


If you execute this on an automated basis and at a large scale, you will see a big boost in the number of favorable evaluations you receive. Naturally, this assists you in significantly increasing the number of sales you make on eBay.

14. Include an adequate number of high-quality photos for each product.

Before you spend your money on something, it is important for you as a consumer to have a crystal clear understanding of what it is that you are purchasing, right? Get out your camera and snap pictures of the items from a variety of perspectives, including close-ups, so that it is simple to notice the specifics of each one.

Even if you believe that your listing does not require that many photos, you should still make it a priority to post as many photos as you possibly can because eBay allows you to do so for free.

On eBay, a high-quality image is equivalent to a thousand well-written words. Providing your customers with high-quality photographs will not only assist them in visualizing how wonderful your product seems, but it will also lessen the number of bad reviews left by customers who are unclear about the product.

Having high-quality photos can help you boost sales on eBay and keep a favorable reputation there. In addition, you will be able to demonstrate that you were honest about the item's appearance in the event that a customer complains about it. It's a win for both sides!

15. Deliver outstanding service to your customers.

According to the American Express Customer Service Barometer, individuals in the United States will tell an average of 15 people about a negative service experience, whereas they will only tell an average of 11 people about a positive service experience.


It may be tempting for online sellers to neglect customer service and instead focus on eCommerce marketing, but customer service is actually one of the most important factors in raising sales on eBay. If you want to increase your sales on eBay, focus on providing excellent customer service.

Because there are so many other sellers on eBay, one of the ways that you may differentiate yourself from them is by the quality of service that you provide to your consumers. Because of this, providing excellent customer service for online shoppers is extremely vital.


More sales will come your way if you are quick to answer questions, proactive in finding solutions to difficulties, and courteous in your demeanor.

Maintain a pleasant attitude not only when you receive great feedback, but even when a client expresses dissatisfaction with your services. Make it simple for customers to get in touch with you, and be sure to act promptly whenever they do. You should make it a priority to find a solution as quickly as you can, and you should take responsibility for your errors.

It might be challenging to maintain track of and respond to all inquiries if you operate a number of different storefronts and social channels. All of your client communications from each of the channels that you sell on may be centralized with an eCommerce helpdesk like eDesk.


Your customer service representatives will find it much simpler to stay on top of messages and promptly handle issues as a result of this!

Related: What eBay Stars Are, How to Get Them, and What Their Meaning Is

16. Write clear descriptions helps to increase ebay sales

In the same way that photographs can assist potential consumers better understand what it is you're selling and the state it's in, descriptive language can help customers visualize the item in question.

It is essential that descriptions be precise, unambiguous, and simple to understand. Avoid writing wordy descriptions that include information that is not pertinent to the topic. Maintain a concise and pleasant tone.

Last but not least, be aware that the way you write will be used as a yardstick by many consumers to evaluate the level of professionalism you exude. By utilizing a proofreading editor, you can ensure that your listening does not have any grammatical or spelling issues. Poorly written product descriptions can have a bad impact on your reputation and are not likely to result in more sales on eBay.

Your conversion rates will rise as a result of having a well-written description, and eBay will rank your products higher in relevant search results.




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