Expertise, Authoritativeness, Trustworthiness: What Matters for SEO in 2023?
E-A-T (Expertise, Authoritativeness, Trustworthiness) has become a critical factor in SEO success, particularly following Google's core algorithm updates in 2021. In 2023, businesses must pay close attention to E-A-T factors to ensure their website is visible and trustworthy in search results. Here are the key E-A-T factors to consider for SEO success in 2023:
Expertise refers to the level of knowledge and expertise demonstrated by the author or content creator. To establish expertise, consider the following:
Ensure that authors have relevant expertise in the topic they are writing about.
Display author bios or profiles on your website, highlighting their expertise.
Provide citations and links to authoritative sources to support your content.
Consider partnering with experts in your industry for guest content.
Authoritativeness refers to the level of authority held by the author or website, based on factors such as backlinks, mentions, and social signals. To establish authoritativeness, consider the following:
Build high-quality backlinks from authoritative websites and publications.
Monitor brand mentions and respond promptly to build a positive online reputation.
Leverage social media to build a strong brand presence and increase engagement.
Consider building relationships with industry influencers and thought leaders.
Trustworthiness refers to the credibility and trustworthiness of the content, author, and website. To establish trustworthiness, consider the following:
Ensure that your website has a secure HTTPS connection.
Display contact information, including a physical address and phone number, to establish credibility.
Display customer reviews and ratings to build trust with potential customers.
Ensure that your website is free of spelling errors, broken links, and other issues that can harm your credibility.
Last word about E-A-T factors for SEO
E-A-T factors are crucial to SEO success in 2023, as search engines continue to prioritize high-quality, trustworthy content. By focusing on expertise, authoritativeness, and trustworthiness, businesses can ensure their website is visible and credible in search results. Embrace E-A-T principles and establish a strong online reputation that resonates with users and search engines alike.