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Schema Markup Generator

Choose a schema type, fill in the details that appear on your page and get ready-to-use JSON-LD markup. The tool checks required fields, web addresses, dates, prices and codes as you type, and tells you what to fix. It also explains where Google no longer shows rich results, so you know what to expect.

How to use it

  1. Choose the schema type that matches your page.
  2. Fill in the fields, using only information that is visible on the page.
  3. Fix anything listed under Check, then copy the markup into your page head or body and test it.

Example

For a blog post, choose Article, enter the headline, publish date and author, and paste the generated script into the page. Then test the page with the Rich Results Test.

Markup must match what visitors can see on the page. Never add information that is not there.

Questions

Where do I put the markup?

Paste the script tag anywhere in the head or body of the page it describes. Most content systems let you add it to a single page or template.

Will structured data improve my rankings?

Google says structured data helps it understand a page and can make a page eligible for rich results, but it is not a ranking boost on its own, and eligibility is never guaranteed.

Why does the FAQ type warn about rich results?

Since August 2023 Google shows FAQ rich results only for well-known government and health sites. The markup is still valid but is unlikely to change how a typical page looks in search.

Can I add ratings and reviews?

Only if they are real, are visible on the page and describe the product itself. Fake or hidden review markup can lead to a manual action.

How do I test it?

Use Google's Rich Results Test and the Schema Markup Validator at validator.schema.org. This tool checks the structure of your fields, not whether Google will show a rich result.

Is my data stored?

No. The markup is built in your browser and nothing is sent anywhere.

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