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The importance of SEO tools in the success of a business

1. Introduction

Considering that there are currently 250 million websites on the Internet, the number of websites is expected to increase further for up to several years ahead, a business needs to be more creative and innovative to build marketing strategies that are able to survive the harsh competition. The website is built with the main goal of being the representative of companies to market products and services to consumers, obtaining a high search ranking from search engines is the main thing that needs to be achieved to make it happen. It is expected that with the acquisition of high search rankings, then the website will be easily found by consumers. Business efforts to raise the rankings of search engines to make it easier to find the website of these consumers is Search Engine Optimization (SEO). A long journey and hard work will surely give results, but the results provided by Search Engine Optimization (SEO) will be beneficial for marketing the product or services. High search rankings will make easy access for the consumer in finding information on products and services, and this means there will be more opportunities to sell. Step by step, SEO has proven to attract more consumer views starting from search results and it is good for business sake. Research conducted by Chitika has shown the importance of the website rankings generated by Google, on page 1 Google it is recorded Click Through Rate (CTR) reach 91% where 32.5% of it is at the top ranked 1. High rankings directly into the potential of high traffic and very good for business profitability. High traffic obtained by the website will increase the chances of success in marketing products or services to consumers, and it will take long term because Search Engine Optimization (SEO) has sustainable targeted results for marketing.

The 21st century is marked by great competition and business challenges. In this competitive era, reaching the top of success in business is not an easy task. To attain the desired goals and objectives, business owners need to be more concerned with building effective marketing strategies. One of the business marketing strategies that has a great effect is the marketing strategy through a website. By marketing products and services through the Internet, this will have a direct impact on the availability of easy accessing information for consumers. The success of online marketing depends greatly on how attractive the website is for consumers.

1.1. Definition of SEO tools

SEO tools are indeed a big factor in the success of both small and big businesses. This raises a question about whether someone needs to invest in a set of SEO tools or hire an SEO company which works on SEO for the site. Some might also get the work done from their in-house team. All these options involve big investment but studying the facts, it is apparent that the SEO tools are the most cost-effective and convenient option in the long run. They may not involve a huge investment on the initial basis but their benefits are long term. With the help of SEO tools, anyone can carry out the SEO process in-house without the need to involve an SEO company which may involve a lot of investment as well as confusing and conflicting ideas. The completion of SEO from a company can sometimes also result in hiring a new set of people to get the website optimized which will be time-consuming and involve a lot of investment. An in-house SEO team results in a difficult and lottery and hit and trial methods. All other options are highly costly and may not be as effective as the website can get top search engine rank with no confusion, conflicting ideas which lesser time and higher success rate with the investment into a set of SEO tools. This is a clear answer to the question and confirms the importance of SEO tools in the success of businesses.

SEO tools have the power to get a small entrepreneur or a website to the top, making the big-time guys in the same field run for their money. Their power to get any website to the top of search engines is remarkable. A small entrepreneur can probably not compete with the industry leaders in the field, but with the help of SEO tools, he can do just that. It helps him get ahead of the competition. They are an essential marketing tool which will help any internet marketer succeed in their efforts. With so many benefits and success, there is no question regarding whether one should go for SEO tools or not. It is definitely worthwhile.

SEO tools are, in their simplest forms, applications which help an individual who is into search engine optimizing. The tools are made to help internet marketers and website owners in further optimizing their site as well as to improve site rank in search engines. In the competitive world of internet marketing, SEO is most essential to success. This statement brings out the importance of SEO tools. They act as a weapon to an internet marketer, making one succeed in the field of internet marketing. With the help of SEO tools, one can effectively carry out the toughest task of search engine optimization in comparatively less time and with a higher success rate. They act as an important part of life to an internet marketer. This is the power of the SEO tools.

1.2. Importance of SEO for businesses

The second reason why SEO is important for your business is the cost effectiveness. Let's imagine that you have an arts and crafts store located in the heart of London. You decide to take out an advert in a local newspaper, which is cool, but it is not going to reach very far. You could even take out an advert in a national newspaper, but then you're spending loads to reach a wide audience. With SEO, you are reaching those who are already searching for something that is related to your website, so the traffic that is driven is more qualified. This is good because it means an increase in traffic of users who are actually interested in what your website is offering.

First things first, it's the easiest way to increase traffic to your website. It's no secret that building a brand new website for your business and hiring top writers and web designers to fill it with content is an expensive task. If you are investing such a great deal of money into the website, you need to make sure that potential customers are getting to it. With over 250 million active websites on the internet, it's hard to get yourself noticed. Enter SEO. When a web user searches for something that is related to your website, SEO works to ensure that your website is high on the list of a search engine results page (SERP). The higher your website is ranked, the more likely that user is going to click through to your page.

The hard truth is that if potential customers are unable to find your website, they will take their business elsewhere. Even if you have the best deals or the most innovative ideas, if you are not ranked highly in the search engines, you are losing business. This is the importance of having a Search Engine Optimization (SEO) strategy for your website. Now, we all have heard of the generic "SEO is so important for your business," but many of us are not clear as to why. So today we are going to look at the importance of SEO for your business.

2. Section 1: Enhancing Website Visibility

Enhancing website visibility When creating a website, the primary objective would be to create awareness and this is where most business activities start. Through a website, you will increase your chances of getting your business known. If you are already in the market for quite some time, you may know by now that increasing the visibility of a website is something that is very challenging considering the amount of competition there is. Having a well-designed website or a very interesting website will be nothing if people do not know its existence. This is the reason why website owners spend a lot of money on advertising and other forms of promotions. With SEO, a website can be self-sufficient with the right amount of online exposure. In other words, a website will have the chance to promote itself given the conditions and the right set of SEO tactics. This is where it comes to the fact that one factor that will determine the success of an SEO campaign is the use of the right keywords. The objective of a keyword research and analysis program is to find the right set of keywords that will generally increase chances of the website to appear in the top results of a search engine. The right set of keywords means the ones that generally describe your website or your business and the ones that are frequently searched by users. Usually, the most frequently searched keywords are the most competitive and may take some time to be in the top results of a search engine. Competitive keywords might increase the need for external SEO agencies but it is risky and usually risky moves do not have guaranteed results. Competitive keywords may often lead to local optimization. In other words, the search result will only appear in a certain country's search engine. An example of this is a keyword search of "financial consultants". This keyword by default will bring up search results from US websites. But if you are a Singaporean financial consultant and you want people in Singapore to know your business, the right keyword to use should be "financial consultants Singapore". This can increase the chances of locally based customers. Choosing the right set of keywords will also play a part in reducing cost. Less competitive keywords will reduce cost for an SEM campaign. Cost and the effectiveness of an SEM campaign will also be known through using the other two integrated internet marketing reports. This mode of analysis perfectly leads to the next section on SEM campaign.

2.1. Keyword research and analysis

Keyword research and analysis is the first thing you need to do in order to optimize your website for search engines. SEO tools offer a wide range of features for collecting and analyzing data. It's through this data that SEOs are able to gain insight into the mindset of consumers and predict which keywords will produce desired results. SEO tools are able to provide the corresponding value of a keyword by predicting click volume, ad spend, ad clicks, and offer scaled effectiveness results. Offering in-depth competition analysis is another invaluable feature of a keyword research tool. This allows SEOs to build a list of keywords and analyze them based on the level of difficulty in achieving a high ranking position. The content relevance tools can be used to measure how often specific words are correlated with the content found on the top search engine results pages. Finally, the opportunity discovery feature helps in finding the right keywords that are likely to give the best ROI. An example of a keyword research and analysis tool is the new keyword research tool from SEOmoz. It's user-friendly and has a very simple interface. The performance metrics offered by the tool are quick and reliable and the tools used for deep competition analysis on specific keywords are very convenient. These tools are indispensable for new internet marketing ideas. With this tool, you have everything great SEOs need under one roof.

2.2. On-page optimization techniques

Meta Tags: Meta tags are tags used to provide metadata about the HTML document. They are used by search engines to obtain more exact information regarding the webpage. The main advantage of using Meta tags is that they specify which keywords need to be focused on the page. There are many Meta tags, but the title and description are important. The title describes the title of the Meta tag, and the content inside it is displayed on the search engine results page when a listing is found. The description is a small brief or detail of the page, usually 150-160 characters, and it is also displayed in the search results page.

The Page Title: For any webpage to rank well, it is necessary that it contains a unique title. This title should be mostly less than 66 characters and can be different from the Meta title. The title should give an exact idea or topic on which the content of the page is written. So, right from the title, the searcher or the website visitor can have a brief glance at what they can expect on the site.

On-page optimization refers to the process in which the website gets optimized and refined by focusing on the theme and a specific level of keyword. It involves enhancing and fine-tuning the content and the HTML codes. The concept of on-page optimization has changed over the years. It's not just about getting the right Meta tags; it's much more than that. It's about getting the right content, content structure, the right keyword density, interlinking, and most importantly, having the right theme for the keyword. After the introduction to the search engine market and internet marketing skills, we have learned that such things are attainable with hard work and complete dedication towards one's site. Following are a few ways of doing on-page optimization.

2.3. Link building strategies

Link building can be defined as the creation of inbound links to your own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, and search engines. Of the many search engines now sited on the internet, some consider link popularity as an important factor of website rankings. In the future, it is probable that this will be taken further. Incoming links are usually the most effective way to improve a website's search engine ranking. There are many, often time-consuming, methods of link building. Some webmasters create a "Links" webpage for the purpose of trading links with other websites. An emerging link building method is link baiting. This involves a webmaster creating a page or content that is designed to get attention and encourage others to link to it. Successful link baiting can create a significant increase in inbound links. Optimally, search engines use algorithms to determine the "importance" of a web page. An important factor in these algorithms is link relevancy. It is beneficial to have links from topically related websites. For example, a sports website would benefit from an increased page ranking if it had inbound links from other sports websites. Another way to potentially increase a website's link popularity is through the use of affiliate programs. This can be effective as affiliates will often agree to trade links with even the mere promise of a commission.

3. Section 2: Improving User Experience

If there is a need to explain the importance of SEO tools with a single word, then that must be "improvement". It is true that improving a website's SEO quality can be too arduous for a lone businessman, but the result will be satisfying in terms of business. There are several parts that need to be improved by using SEO tools, but this time we only focus on the improvements of a website's user experience. According to the increasing number of internet users to find information regarding products and services, it means that they don't only use search engines to find the information but also access a website that has relevance with their keywords. This is the base for a businessman to begin improving their website. When visitors feel satisfied when browsing a website, information about products and services can be easily found, and the most important thing is when it can be done in a short amount of time, it will increase the possibility for the product to be sold. Now, let's discuss how SEO can bring your website to a better user experience. Every person must not want to waste a lot of time just to look for a single product which information can be easily found in another place but with lesser time. A research which is held by Akamai and Gomez.com showed that 50% of internet users expect a web page to load in 2 seconds or less. Page load time is a trigger for bounce rate increment. The longer it takes to load, it will make the visitors get out of the page. This can be caused by a great amount of high-resolution images or too many flash components. SEO tools can utilize free services to measure the load time or if you have more budget, it is by using paid services to monitor the server uptime and be on alert when the website is down. The step that can be taken is to reduce the size of the image, reduce the flash components, or change it using CSS or JavaScript. For the long term, you can change your web hosting to one with better specifications. This needs thorough consideration because web hosting also affects the stability of a website.

3.1. Website speed optimization

The speed in which your website loads is a very important factor in gaining traffic and in retaining it. For instance, Google has added site speed to its ranking algorithm. This means that your position on the search page can be affected by the speed of your site. As well, internet users are more likely to visit your site again if it is efficient, and it is proven that 79% of internet shoppers who have trouble with the website's performance say they won't return to the site to buy again. In the case of a slow website, the one thing that will increase is the bounce rate (the rate in which people will leave your site), which is amplified when the site takes more than 2 seconds to load. It has been proven that many website users will not wait more than 2 seconds for a website to load. This means that a slow website could be detrimental to the success of your business. It is also important to remember that website speed is very much a part of user experience, as while some will judge it based on the content, the majority believe it or not judge based on the aesthetics and efficiency of the site. Finally, the duration it takes for a site to load can affect the amount of times it is 'crawled' by the search engines. This is important seeing as indexing and activity on your website would increase the amount of traffic that you get from search engines.

3.2. Mobile-friendly design implementation

Mobile-friendly design implementation has actually come to be significantly vital in search engine optimization since Google launched a brand-new mobile ranking formula in April 21, 2015, which punishes sites that stop working to provide an useful mobile experience. This suggests that a mobile-friendly site is critical for both boosting your search engine optimization and also preventing a reduction in ranking on Google search engine results. When [Link] is decreasing and you are shedding positions on Google in 2018, you will recognize why and you possibly won't require to review one more article than this. Check out our Google punishment healing case studies to learn concerning mobile ranking charges. The first is Mobile Usability in Google Look Console that will certainly show all use errors for the mobile phone throughout the entire site. The second means is to see the Mobile Use report in Google Analytics which will certainly show a contrast of use metrics for mobile users VS desktop users.

3.3. User-friendly navigation structure

While it is true that user-friendly navigation enables search engine bots to properly crawl your website, it is also quite beneficial to actual human visitors. An "intuitive" site architecture will lead to a better user experience in which visitors are more likely to continue to consume content and convert. Perhaps the most obvious way in which a more navigable website will help your business is by improving conversion rate optimization. As visitors are often looking for information, comparison shopping, and other decision-making content on your site, it is important that they can easily find what they're looking for. If your site provides the information they seek in a clear, easy to find manner, they are more likely to engage with your content and make the decision to do business with your company. As search engines constantly look for ways to improve the user experience to remain the #1 source for the information we seek, user experience has taken an increasingly significant role in the SEO algorithm. A website with a lower click-through rate from the SERPs may be deemed to have less relevant content, or content that is not aligned with a user's intent. An easy to find, relevant page that matches a user's keyword will more often than not lead to a higher click-through rate. This will create a better signal in which the page is more likely to rank better. On the other hand, a website with poor content and relevancy or a poor user experience may have a high bounce rate. A high bounce rate often indicates that the page did not satisfy the user's intent or the user did not find what they were looking for. In all instances, providing users with the content they seek in an efficient manner is likely to improve the overall perception of your brand.

3.4. Content optimization for better readability

Reading is an integral part of people's lives. It's impossible to do anything without reading. When it comes to usage of a website, if the content is poor and unreadable, only a small percentage of the visitors will actually read something from your site, and you can say "goodbye" to their return and their referral to their friends. There are a ton of factors that can change the feel of your website to a visitor, and the readability of the content is one. First and foremost, you need to know your audience. What works for one group of people doesn't work for another. Using slang or vice versa, formal language, can really hurt the quality of your content to a specific group of people. Another thing often overlooked is the layout and design of the text. Generally, you'd like to have a clean, simple layout using nothing but black text on a white background. This is ideal, as it's the easiest to read. Going off the deep end and trying to use every font and text color under the sun can hurt you more than help you. It's great if you're trying to appeal to a group of people with very low comprehension of the language, assuming you change the language itself along with the simplicity of the text, but chances are that is not your target audience. The most important thing is to make sure the content you are delivering is what the people want. Often times some research is needed to figure out just what the people want, and where they want it. Using tools such as Google Analytics can really help you figure out what people are looking for when they come to your site. Once you've figured out just what it is they want, you must keep it there in plain sight. Use the priority of the content to determine where it will be placed in your layout. More importantly, make sure it is easily accessible from any page. The easier it is for a person to find the content, the more likely they are to return to your site or refer it to a friend.

4. Section 3: Increasing Organic Traffic

In improving the quality of traffic, it is made possible by targeting a particular audience searching for information via a search engine to redirect their information to specific landing pages. This can be achieved through advanced keyword matching, the use of negative keywords, and various methods that can be implemented by SEO to adjust the point of entry for visitors.

SEO is also able to contribute to a desired response through changing structured data markup. By establishing rich snippets and a motive to enhance the appearance of search results, click-through rates and the quality of traffic can be increased. It is established that structured data markup can prove to be an effective tactic. The exhibit below represents a case for developers aimed at encouraging the implementation of structured data.

SEO is able to promote this particular content through its different levels of targeted methods. This involves testing the effectiveness of meta tags and changing those meta tags according to the type of response that will be received in the control group. In the event of an adverse reaction to a particular meta tag, meta tags can be changed. In the instance where a positive reaction is received, the meta tag can be further optimized to increase the levels of desired response.

When examining ways to increase organic traffic, this can be achieved through a variety of marketing experiments over a sustained period of time. In doing so, search engine optimization (SEO) is the main way in which successful promotion methods can be achieved. One such method involves a cost-effective promotional method, which is to develop content that has been popular in the past throughout an extended period of time.

4.1. Targeted content creation

Another step to quality content is to satisfy search intent. This may involve altering the style or format of content produced on the site. There are three main types of search query: Navigational (looking for a specific site or page), Informational (looking for information on a topic), and Transactional (looking to make a purchase or complete a specific task). Your content should aim to satisfy the intent behind the keywords relevant to your business. For example, if you are a gardening store specializing in home-grown fruit and vegetable plants and a user searches for "how to grow cherry tomatoes," you would want to provide the user with information that will entice them to buy your cherry tomato plants and accessories by creating an article on the topic rather than a recipe.

Quality content fulfills the needs and wants of the users, is informative and interesting, and aims to provide the best possible user experience. The first step to creating quality content is to carry out a quality content audit. This involves taking an inventory of all indexable content on the site in order to examine and ascertain the current state of content in terms of quality, relevance, and value. The content audit will help to inform decisions about what content to improve, remove, or consolidate in order to achieve quality content that supports SEO objectives. Quality content is also actionable and aims to lead the user to a specific goal. This involves using clear and enticing calls to action and providing internal linking to related articles or pages.

4.2. Optimizing meta tags and descriptions

3. Save money on ad sales and increase effectiveness of ads. Let's be honest, every business wants to save money. TrackYOU CEO Seyed Razavi said it himself, "Every expenditure on ads and adwords can be replaced with search engine optimization." While this is not entirely true, it is true that a long-lasting solution of being at the top of search results will result in a lower cost per acquisition than any ad campaign.

2. Reinforce your brand. People are creatures of habit. If we were to think of a successful product or service, often the first thing that comes to mind is a jingle, logo, or catchphrase. We immediately associate these things with a specific product. When a user is using a search engine, they are already interested in a product. The hard part is getting that user to your website. With the use of branded and targeted content, you can place your brand in the user's mind. Lastly, and importantly, legacy.

1. Increased exposure to search markets. While there is a clear-cut cost and overhead to purchasing paid search or banner ads online, the use of SEO tools to optimize rank will result in a lower cost of entry for businesses looking to make a name in the market. Using ad sales will provide a temporary solution to a permanent problem. By not having an active ad, your business will receive no hits. A search engine optimization will provide a lasting solution to a temporary problem. With mention of TrackYOU search engine optimization solution, you can see that in figure 1, the click-through rate decreases incrementally with ad position. Step by step, the user is following through to page two and eventually page three of search results. With a lasting solution such as a search engine optimization, the ROI will be much higher.

As the world ventures into the digital age, a business's online success is integral to whether or not they will achieve their desired objectives. While there has been a vast increase in the use of SEO tools by small to medium sized businesses, there still remains the question of whether or not it is worth investing the time and money to use. Search engine optimization is a solidified part of online business. It does not matter if you have a firm grasp on your target market or an innovative product that fills a void in the market. If you're not visible in search results, the hard truth is that you won't achieve the desired success. SEO tools offer tangible, financial value over traditional methods of promotion and advertising. Listed below are five ways in which SEO tools can bring about more visibility and can help a business accomplish their desired objectives.

4.3. Utilizing structured data markup

Structured data from schema markup is the most powerful and least utilized tool that SEOs have at their disposal. In simple terms, it's a piece of code that's added to your website to help search engines provide more informative results for users. With 80% of SEOs believing that getting results in SERPs is becoming harder, it's getting to the point where visible effects of traditional SEO techniques are becoming harder to quantify. Content that is displayed in rich snippets has continued to increase and is one of the only ways to still receive a substantial increase in traffic without achieving top rankings. Whether the effects of rich snippets include increased CTRs due to higher visibility, or a general increase in time on site, it's clear that these have very beneficial effects for an organic campaign. Schema markup is added to a page in order to provide search engines with more informative results. This can range from adding review ratings and events, to news and videos. The marked up content is then displayed as rich snippets, which can provide more traffic which is particularly useful if it's targeting a competitive keyword. This is because a user may overlook the top results in an organic search if the rich snippet provides exactly what they are looking for. An obvious example of this would be a user looking for a recipe, as the marked up content in the rich snippet would display the method, time and ingredients, which is far more useful than just a page title and description. There are hundreds of markups that can be used for content such as articles, local businesses, restaurants and software applications. Depending on the type of content, the results can be anything from getting an image displayed next to the result, to a full display in the Knowledge Graph. A study at Searchmetrics showed that pages with a rich snippet displayed is generally somewhere between the 2nd and 4th position and results have increased by up to 30% of all search queries. Although it's not clearly stated whether higher ranked pages use markup, it's evident that there is a correlation. With all this in mind, the effects of rich snippets are only going to increase as more is being displayed and the general public are realizing that they are very useful for quickly finding information.

5. Section 4: Competitor Analysis and Market Research

This process involves studying the strategies of the main competitors whose websites appear in the top 10 results in major search engine results for your key search terms. After viewing these strategies, it is easy to make an assumption as to why they are more successful than your own site. This can be anything from site usability to the amount of copy written on a page. The aim here is not to 'beat' the competitors in one swift move, but to slowly edge past them, taking their customers on the way. A SWOT analysis is appropriate at this stage where we can identify our own strengths and weaknesses against our competitors' and identify the opportunities and threats that face our business. It is important for us to focus on the weaknesses and threats at this point. For example, if a competitor runs a special offer that you think is aimed at retaining existing customers, but you may be able to use it to drive new business, he is threatening your customer base. An understanding of your competitor is the key to building a successful strategy. At this stage, it is important to study the way in which your keywords perform in bringing traffic to your site. Statistics on the number of visitors referred from particular keywords can be compared to the number of visitors referred to competitors' sites using the same keyword. Any keywords where the competitor is getting significantly more or less traffic can be considered areas of strength or weakness to be built upon or improved. The ultimate aim here is to gain targeted traffic to the site. If a keyword is bringing a large amount of traffic but no sales, it is likely not a good choice of keyword. When you begin looking at a competitor's site to determine how they have built their rankings, there are often clues that can be picked up from the page content and HTML coding. However, the use of a competitor analysis tool can save a vast amount of time, providing a detailed report on a competitor's site in a matter of minutes. This can be useful in identifying strengths and weaknesses in competitors' SEO strategies. The final step in the process is to gain an overall understanding of the market in which you are operating and the behaviors of the customers within the market. This can determine external factors that may affect the business as well as the needs and requirements of potential customers. With this information, it can be established how changes in customer behavior can affect the success of the business and how they can be addressed.

5.1. Identifying top competitors

SEO tools can help the business to identify their top competitors. This is very critical in ensuring a company's success. By knowing who their competitors are, what strategies they are implementing and to what extent are these strategies effective, a company can tweak their own strategies and innovate to meet the changing market needs. SEO tools can allow a company to view who their competitors are, what keywords they are using, and their rank for those keywords. Using this feature of SEO tools, a company can develop a comprehensive list of their competitors and further look into what strategies are allowing their competitors to rank high in search engine results. Tracking the keyword rankings of the competitors over time allows a company to gauge the effectiveness of their own strategies compared to their competitors. This can be an indication that the company must change their strategies if their current strategies are not allowing them to keep up with their competitors. Ranking compare also shows what keywords a competitor may have gained or lost ranking for and this can indicate a shift in market trends. SEO tools can also identify who competitor websites are linking with, providing potential business partnership opportunities.

5.2. Analyzing competitor keywords and strategies

When you are working to enhance your business and make a mark in the online community, you must first recognize the competitive nature of the prevailing business environment. You are, most likely, going to have competition. There will be those already ingrained in the endeavor to which you are about to set out on us to our new business. One way which you can start to build on that competitive edge is by identifying the key phrases or keywords that are important to your definitive business and those that are currently being used extensively by your competitors in your field. By changing the keyword of your webpage, you will be able to have an edge over the original keywords by providing content of higher quality. Keywords are an important factor in directing traffic to your website and getting potential new customers. Changing a few words here and there could be the difference in the traffic between the websites of your competitors and your own. This is a great strategy to use in an inexpensive method to test and market new changes to your website and see if they have any effect on the traffic to your website. Effective changes will help you draw in potential customers and business.

5.3. Understanding market trends and customer behavior

To understand a market, you must understand both the current and the future. Market trends are the upward or downward movement of a market during a period of time. Defining either short or long periods of time (Jan. '10 - Sep. '10 or Jan. '04 - Jan. '08) is an invaluable tool for traders. Trend analysis is looking at the direction in which a market is moving, enabling trades and investments to profit from it. The trick is to sell tops and buy bottoms. Sounds simple, but most tend to get it the wrong way around. "The trend is your friend," going against the trend usually results in loss. An important aspect of trend analysis is to look for changing trends in a market. This is where previous trends may be coming to an end. For example, it is known that the global supply of oil is declining, the trend on oil prices is likely to steadily increase. However, hostility between two oil-producing nations may result in a jump in the price of oil. This is an exciting trend for oil traders and investors, as the long-term trend on oil is still upwards, but there is a chance to make big profits from the short-term trend. It is also important to know when a trend is established. The number of occurrences in which a trader has thought a trend has started, only to find he is on the wrong side, is uncountable. Moving averages are a simple and common tool used for trend identification. Prices are constantly in a state of flux, constantly moving up and down. A moving averages line is a way to smooth out price movement over time. Then applying this line to a price chart of a specific market will give a line showing the direction this market is moving. If there is a strong slope, then the market is moving quickly, either up or down. Prices will tend to move to and follow this line. If the line switches direction, then so does the market. It is then a simple case of buying or selling, depending on the direction of the line. For example, if the line is pointing up, buy. This is likely to bring in a profit as the price moves in the same direction.

6. Section 5: Monitoring and Tracking Performance

To keep an eye on the performance of a website that is optimized with SEO, you should set up a Google Analytics account using a Gmail ID. Google Analytics is a simple and free tool provided by Google. Using this tool, you can create a detailed report on how visitors interact with your site, how you can improve user experience, and which areas need further improvement. The following SEO techniques revolve around using Google Analytics, but there are many other ways to set up analytics tools and create reports.

You must monitor and track the performance of your website once it has been optimized with SEO. All the efforts of using SEO tools would be a waste of time and money if this final stage is not carried out. You need to determine if the changes you have made to your website have been beneficial and if not, what areas need further enhancement. By monitoring the performance of your website after optimization, it will be easier to determine whether it has made any difference to your site’s ranking and visitor’s experience. This can be done by comparing previous saved reports of your website pre-optimization to reports during and after optimization.

6.1. Setting up analytics tools

Setting up analytics isn't the most difficult thing to do, but it is important and many people neglect to do this. By not setting up the correct analytics tools, it may not appear obvious at that moment in time, but in the future, if you decide to look back at what you have done and when you did it, it will be almost impossible to track. Setting up the correct tools can prove to be crucial. There are plenty of free and paid tools available to use. Google Analytics is the obvious one to use and is free. The code is easily installed and with just a few clicks, you will be able to see depth of data about your website. Depending on what level of data analysis you are looking for, there are other tools for more in-depth information such as Woopra and Omniture. You need to ask yourself what are we really wanting to know from our website to do this effectively. SEOmoz has a great article on how to go about doing this.

6.2. Tracking keyword rankings and organic traffic

You might have the most effective SEO program that you just may merely have. However, you will not perceive it until you investigate your keyword rankings persistently. Putting in place an analytics tool is straightforward. All you have got to try and do is log in, enter the info of your website, and then insert the piece of code that's given into the footer space of your web site. If you're not wanting to provide your business away, or area unit troubled on what knowledge to analyze, then I'd advocate exploitation Google Analytics. This wizard piece of computer code can tell you almost everything you wish to understand on your site's performance. If it's simply pure rank chase, then I'd select a piece of computer code like Track Software package, that additionally permits the analysis of your competitors too.

6.3. Analyzing conversion rates and user engagement

Just like the importance of monitoring and tracking your keyword rankings and organic traffic, analysing the conversion rates and user engagement is often equally an underestimated and neglected phase in search engine optimisation. Be prepared for an onslaught of data diving into your website's performance in the eyes of the average visitor. Tracking their behaviour is no easy task depending on the size of the site and you might find yourself becoming easily disorientated amidst an oversupply of statistics but rest assured the vital knowledge gleamed is worth the effort. Conversion rate is a measure of what percentage of visitors perform a desired action be it filling out a form, making a purchase or clicking an ad. The importance of this data will seem blatantly obvious to e-commerce sites, as at the end of the day their sole reason for existence is to entice visitors into spending money. But don't be fooled into thinking the importance of conversion rate doesn't apply to you because statistics show a 3-year trend indicating an increasingly higher percentage of companies with non e-commerce sites placing priority on conversion and a steady decline in those who consider it unimportant.

7. Conclusion

But remember, SEO is constant. It is an ongoing process that must be maintained in order for your website to enjoy increased levels of success. SEO tools are therefore essential in assisting you with efficiently implementing this SEO process. They will help you with finding which methods are the most effective with your website and business, keeping tabs on your competition and the results they are getting, and also helping to identify new trends in the internet business which could be beneficial. All in all, the basic idea is to get more from less. This is certainly the solution to an effective internet business. And when it comes to the issue of business, what else is there trying to accomplish maximum productivity with minimum input? Only when you have understood the connection between effective SEO solutions and the increased productivity of your business will you begin to appreciate the importance of SEO tools.

It is quite evident from the aforementioned article that the best practices of SEO are literally the basics of internet marketing. In conjunction with high quality content and appealing website aesthetics, these solutions will undoubtedly increase the overall satisfaction of your website visitors and convert more viewers into sales. Appropriately implementing these SEO suggestions will lead to a much better website and a more productive internet business which guarantees success. In this day and age, the internet represents the information highway. And if your website is not easy to find, it does not exist to the people searching for the solution you offer.

 

In conclusion, SEO tools play a crucial role in the overall performance and success of a business by improving website visibility and driving organic traffic.