The keyword in search engine optimization right now is "authority." Over the past two years, Google's algorithm has been changing. They're putting a greater focus on authority websites these days. This indicates that a website has received authority from other websites as well as Google. There are three different ways to get Authority.
a. Internet 2.0
The Web 2.0 revolution is well-known to everyone. Websites for social networking (MySpace, Facebook, etc. ), video-sharing (YouTube), and blogging and social bookmarking (Blogging and Social Bookmarking). The newest approach of raising your website's Authority with Google is to use this kind of websites.
2. Hypertext connections
An important driver of Google page rank is the number of links from high-ranking domains. When these links are one-way inbound links, they give your website more authority. This is a good sign if your website is of good enough quality for them to interact with you. Link exchanges might be useful if you trade links with high-ranking pages in Google. The higher your page rank, the more high-quality links pointing to your website.
3. The content
The importance of tailored content cannot be stressed enough. Determine what your target market is looking for, and then provide the answer utilising the keywords and phrase combinations you've selected. A minimum of 250 words of material should be available on your website, and it should be updated on a regular basis. For the keywords you've selected, Google will consider your website to be a new resource. This will put you ahead of many websites, which allow their content to become outdated owing to sporadic changes. This will improve the authority of your website in Google's eyes.