Digital Marketing Hashtags Linkedin

Are you still a LinkedIn user who makes use of hashtags?

It's not a trick issue, so don't be alarmed.

Since it's the trend, you've probably used hashtags on Twitter and Instagram. Perhaps you've begun to use hashtags on Facebook? However, you may be undecided about using them on LinkedIn. Is it even legal for them to be on the ‘professional network?

“Yes, they are!” is the short answer.

It's also a good idea to start using them if you want to reach a larger audience with your material.

But, before you jump in, make sure you understand how to use them properly so you can make the right impression.

In this guide, you'll learn how to use and optimise hashtags on LinkedIn to increase the number of people who see your content outside of your immediate network.

But first, let's take a look at the past of hashtags on LinkedIn...

When did LinkedIn start using hashtags?
On LinkedIn, hashtags have had a roller coaster journey. They were present a few years ago, but LinkedIn “rolled it back due to weak user response.”

They were only available on the mobile app in 2016: “Hashtags in your (or others') posts are now tappable and lead to search results, allowing you to find other posts using the same hashtag.”

Then, as part of the latest user interface, hashtags reappeared on the desktop platform in 2017. But no one knew what they were going to do with them or how to use them.

By early 2018, there were rumours that some users were being "forced" to use hashtags in their posts:
LinkedIn announced that a beta test was underway to "better understand the importance of using hashtags in posts to help members discover and enter related conversations."

But, for the time being, it's fair to assume that LinkedIn hashtags are functional again. So let's see if you can use them to your advantage.

What are the advantages and disadvantages of using hashtags on LinkedIn?
Hashtags on LinkedIn are used to categorise content in the same way as they are on Twitter and Instagram.

Hashtags aid in the discovery of content on a particular subject. Furthermore, using hashtags in your content can aid in your discovery by other users, including those who are not related to you. Furthermore, on LinkedIn, you can follow hashtags, which means that posts containing your preferred hashtags will appear in your stream.

From a marketing standpoint, making the LinkedIn content available to a wider audience is the winner.

Is it possible to use hashtags on LinkedIn profiles and company pages?
Hashtags can be added to LinkedIn Profiles and Company Pages, but they don't work the same way they do on Twitter. They aren't searchable and don't appear as a blue clickable link, so they aren't tagged keywords.

LinkedIn's top hashtags are a bit of a black box for some reason. Nonetheless, LinkedIn is a powerful platform for professionals to advertise their goods and services, and hashtags are an excellent way to maximise the number of people who see your content.
As a result, I combed through LinkedIn for the most common hashtags.
Since hashtags are constantly changing, this article will be updated on a regular basis. Since nobody has time for that, the number of followers has been rounded.
These are the top 100 LinkedIn hashtags and their corresponding number of followers as of May 23, 2021:

1. #india — 68M
2. #innovation — 39M
3. #management — 36.2M
4. #humanresources — 33.4M
5. #digitalmarketing — 27.5M
6. #technology — 26.4M
7. #creativity — 25M
8. #future — 24.7M
9. #futurism — 23.7M
10. #entrepreneurship — 23M
11. #careers — 22.4M
12. #markets — 22M
13. #startups — 21.4M
14. #marketing — 20.3M
15. #socialmedia — 19.8M
16. #venturecapital — 19.4M
17. #leanstartups — 19.1M
18. #economy — 19M
19. #socialnetworking — 19M
20. #economics — 18.2M
21. #branding -18.1M
22. #advertisingandmarketing — 17.3M
23. #motivation — 15.5M
24. #personaldevelopment — 14.8M
25. #investing — 14.5M
26. #jobinterviews — 14.5M
27. #money — 14.2M
28. #bankingindustry — 14M
29. #sustainability — 13.3M
30. #alternativeenergy — 13M
31. #personalbranding — 10.5M
32. #hiringandpromotion — 10.1M
33. #healthcare — 9.7M
34. #education — 9.6M
35. #customerrelations — 9M
36. #productivity — 8.5M
37. #whatinspiresme — 8.1M
38. #bestadvice — 7.7M
39. #bigdata — 7M
40. #travel — 7M
41. #gettingthingsdone — 7M
42. #businessintelligence — 7M
43. #softwareengineering — 6.6M
44. #programing — 6.6M
45. #analytics — 6M
46. #softwaredesign — 6M
47. #datamining — 6M
48. #data — 6M
49. #socialentrepreneurs — 5.9M
50. #sales — 5.8M
51. #fundraising — 5.8M
52. #law — 5.5M
53. #lawandlegislation — 5.5M
54. #legalissues — 5.3M
55. #strategy — 5.1M
56. #projectmanagement — 5M
57. #culture — 4.7M
58. #userexperience — 4.7M
59. #fashion — 4.2M
60. #cloudcomputing — 4M
61. #mobileapplications — 4M
62. #consultants — 4M
63. #productmanagement — 3.6M
64. #business — 3.6M
65. #networking — 3.5M
66. #leadership — 2.8M
67. #artificialintelligence — 2.4M
68. #hiring — 2.1M
69. #health — 1.9M
70. #engineering — 1.8M
71. #mindfulness — 1.7M
72. #jobsearch — 1.5M
73. #jobseekers — 1.3M
74. #africa — 1.15M
75. #deeplearning — 855k
76. #hr — 810k
77. #smallbusiness — 800k
78. #workingathome — 800k
79. #recruiting — 785k
80. #inspiration — 760k
81. #job — 742k
82. #datascience — 725k
83. #contentmarketing — 640k
84. #research — 592,000
85. #success — 540k
86. #ai — 500k
87. #storytelling — 486k
88. #computerscience — 485k
89. #python — 450k
90. #entrepreneur — 432k
91. #fintech — 400k
92. #onlineadvertising — 400k
93. #selfhelp — 300k
94. #neuralnetworks — 288k
95. #partnerships — 260k
96. #cloud — 254k
97. #jobopening — 180k
98. #homeoffice — 130k
99. #openings — 125k
100. #automation — 121k

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